I work alongside your senior management to plan and with your internal marketing team to implement, providing hands-on expertise and support to increase customer conversion, retention and acquisition.
It's ecommerce leadership when you need it – senior level input in small, regular doses or on a project basis.
- Ecommerce strategy lacks ownership or direction – what next?
- Want to grow sales but not sure how?
- Ecommerce sales are flat or in decline
- One or more marketing channels are underperforming
- Your internal team lacks senior experience/know-how
- Your site has low Conversion Rates
- Performance metrics/KPIs aren’t visible or understood
- Marketing is delivering low return on investment
- Lack of customer retention or low repeat rates
How I Help
- Increased Sales & Profits
- Increase Conversion Rates
- Improve Customer Retention & Repeat Rates
- Increase return on investment from marketing spend
- Implement relevant, measurable & specific KPIs
- Processes that continually monitor performance
- Provide actionable insights
- Improve internal team performance
- Knowledge and expertise transferral
- Ownership and deeper understanding of your ecommerce channel
Already Have an Ecommerce / Digital Team?
Great! I work with and develop what you have already, not replace it. The best results are achieved when working with you and your existing team over a number of months to build and manage your ecommerce strategy, advance your team’s skills and build measurable growth.
Ecommerce & Digital Strategy
Analysing the strengths and weaknesses of your current ecommerce performance before developing a strategy with you and supervising its successful implementation.
Team Leadership, Mentoring & Support
Working with individuals or teams, I help founders, senior managers or ecommerce marketing teams identify, understand and deliver against their goals.
Digital Marketing: Paid, Organic, Email, Content
Performance Analysis & Troubleshooting
Customer Retention & Advocacy
Design & Build
Test & Learn (A/B, CRO etc.)
Areas of Expertise
Ecommerce & Digital Strategy
Ecommerce Consultancy for Growth
Evaluate the current performance and develop the forward plan with you.
- Performance Analysis, Troubleshooting & KPIs
- Customer Insights & Behaviours
- Revenue Forecasts and P&L
- Ecommerce Technology & Integrations
For Individuals or Your Whole Team
Ecommerce know-how and knowledge transfer to advance your team's skills.
- Training & Mentoring Your Team
- Resourcing, Management & Performance
- Marketing Campaign Planning & Execution
- External Agency Management
Maximising Your Traffic
Improving user journey to convert more of the traffic you already receive.
- Design & Customer Journey
- Funnel & Conversion Rate Optimisation (CRO)
- Optimised Checkout & Cart Recovery
- Behaviour Automations (exit intent etc.)
Helping Customers Love Your Brand
Building repeat rates and advocacy to improve lifetime value.
- Customer Lifetime Value
- Personalisation & Automation Flows
- Advanced Email Retention Strategy
- Referral & Advocacy
Email Marketing & Automation
Improving Customer Communication
Engaging the right consumers at the right time with the right message.
- Welcome & Onboarding Sequences
- List Segmentation
- Broadcast & Transactional Campaigns
- Automations & Lifecycle Marketing
Discovery, Planning and Delivery
Evaluating subscription for your business and its implementation.
- Subscription Business Model
- Customer Acquisition
- Performance (Activation, Churn)
- Subscription Platform & Technology
Get In Touch