Hello

I work alongside your senior management to plan and with your internal marketing team to implement, providing hands-on expertise and support to increase customer conversion, retention and acquisition.

It's ecommerce leadership when you need it – senior level input in small, regular doses or on a project basis.

 

COMMON PROBLEMS

Sound familiar...?

  • Ecommerce strategy lacks ownership or direction – what next?
  • Want to grow sales but not sure how?
  • Ecommerce sales are flat or in decline
  • One or more marketing channels are underperforming
  • Your internal team lacks senior experience/know-how
  • Your site has low Conversion Rates
  • Performance metrics/KPIs aren’t visible or understood
  • Marketing is delivering low return on investment
  • Lack of customer retention or low repeat rates

COMMON OUTCOMES

How I Help

  • Increased Sales & Profits
  • Increase Conversion Rates
  • Improve Customer Retention & Repeat Rates
  • Increase return on investment from marketing spend
  • Implement relevant, measurable & specific KPIs

    • Plus:

  • Processes that continually monitor performance
  • Provide actionable insights
  • Improve internal team performance
  • Knowledge and expertise transferral
  • Ownership and deeper understanding of your ecommerce channel

Already Have an Ecommerce / Digital Team?

Great! I work with and develop what you have already, not replace it. The best results are achieved when working with you and your existing team over a number of months to build and manage your ecommerce strategy, advance your team’s skills and build measurable growth.

MY APPROACH

Ecommerce & Digital Strategy

Analysing the strengths and weaknesses of your current ecommerce performance before developing a strategy with you and supervising its successful implementation.

 

Team Leadership, Mentoring & Support

Working with individuals or teams, I help founders, senior managers or ecommerce marketing teams identify, understand and deliver against their goals.

 

Brand/Consumer Journey

Digital Marketing: Paid, Organic, Email, Content

Performance Analysis & Troubleshooting

Customer Conversion

Customer Retention & Advocacy

Design & Build

Test & Learn (A/B, CRO etc.)

Ecommerce Consultancy

EXPERIENCE

Areas of Expertise

Ecommerce & Digital Strategy

Ecommerce Consultancy for Growth

Evaluate the current performance and develop the forward plan with you.

  • Performance Analysis, Troubleshooting & KPIs
  • Customer Insights & Behaviours
  • Revenue Forecasts and P&L
  • Ecommerce Technology & Integrations

Team Development

For Individuals or Your Whole Team

Ecommerce know-how and knowledge transfer to advance your team's skills.

  • Training & Mentoring Your Team
  • Resourcing, Management & Performance
  • Marketing Campaign Planning & Execution
  • External Agency Management

Customer Conversion

Maximising Your Traffic

Improving user journey to convert more of the traffic you already receive.

  • Design & Customer Journey
  • Funnel & Conversion Rate Optimisation (CRO)
  • Optimised Checkout & Cart Recovery
  • Behaviour Automations (exit intent etc.)

Customer Retention

Helping Customers Love Your Brand

Building repeat rates and advocacy to improve lifetime value.

  • Customer Lifetime Value
  • Personalisation & Automation Flows
  • Advanced Email Retention Strategy
  • Referral & Advocacy

Email Marketing & Automation

Improving Customer Communication

Engaging the right consumers at the right time with the right message.

  • Welcome & Onboarding Sequences
  • List Segmentation
  • Broadcast & Transactional Campaigns
  • Automations & Lifecycle Marketing

Subscription

Discovery, Planning and Delivery

Evaluating subscription for your business and its implementation.

  • Subscription Business Model
  • Customer Acquisition
  • Performance (Activation, Churn)
  • Subscription Platform & Technology
I only work with authentic, honest brands who place consumers at the heart of what they do. I help them build brand, profits, customer loyalty and long-term value.
— Malcolm Duffitt

BACKGROUND

Consumer & Commercial Focus

With 20 years’ experience in digital and ecommerce, I’ve held strategic and P&L responsibility for the ecommerce channel in FMCG and premium/luxury consumer brands, managing and mentoring in-house digital teams to deliver growth.

Accountable for ecommerce marketing budgets I’ve planned, measured and run acquisition and retention activity across digital (paid, organic, email, social) and analogue channels (newspaper, magazine, product dispatch, direct mail) both with in-house teams and agency support.

I’ve held day-to-day ecommerce roles, too; building, running and trading ecommerce sites via design, user journey, funnel & conversion rate optimisation, product mix, merchandising and content.

Earlier in my career, I worked agency-side for over ten years building a digital agency in Brighton in the late ‘90s and ‘00s developing ecommerce software supporting hundreds of growing online businesses.

Malcolm Duffitt Ecommerce Spcialist / Ecommerce Consultant

Get In Touch

hello@malcolmduffitt.co.uk
07970 718017